The U.K.’s most popular YouTube content creators The Sidemen have launched yet another successful food product. In only two weeks, the seven-man group has sold over 100,000 boxes of their new cereal brand “Best.” Created in collaboration with U.K.-based company Mornflake, Best comes in two flavors: Choco Crunch and Caramel Gold. Each is packaged in colorful collectible-worthy boxes and cost GBP £2 (or USD $2.53). 

Best cereal is advertised as being “School-approved,” which presumably means that it’s a healthier alternative to the average store-bought brand. The cereal is high in fiber, has vitamins and minerals like B12, Vit D, E, and iron. The shape resembles a crunchy pillow, similar to General Mill’s new LOADED cereal. 

Previously, The Sidemen released successful products like XIX Vodka and the virtual brick-and-mortar fried chicken concept Sides. They have over 21 million subscribers to their YouTube channel and even a Netflix original series.

Best cereal is now available at Tesco locations throughout the U.K. You can check the site's store locator to find the nearest one to you.