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Wingstop Launches 'Dry Rub January' For 2024

Photo: Wingstop

Wingstop is getting in on the the Dry January trend by introducing a flavor-packed alternative — Dry Rub January. Wild name aside, the brand invites fans to savor their signature dry rubs on an array of cooked-to-order favorites like wings, chicken tenders, and chicken sandwiches throughout the entire month.

This challenge urges fans to dive into Wingstop's trio of iconic dry rub flavors:

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  1. Lemon Pepper: A fusion of zesty lemon and cracked black pepper, serving as the ideal starting point for those exploring bold flavors.
  2. Garlic Parmesan: A combo of savory garlic and buttery parmesan, boasting a simple yet potent taste.
  3. Louisiana Rub: Delivering a crispy texture with a spiced dry rub, this flavor embodies a distinct Cajun profile.

Dry Rub January looks to simply be a reminder that Wingstop's lineup of sauces have some flavorful counterparts.