Situated within the bustling Seven Dials Market, Pick & Cheese offers a unique dining experience for cheese enthusiasts in London. Their innovative concept revolves around a 40-meter (131 feet and some change for Americans) conveyor belt that delivers an array of cheese plates paired with complementary condiments and snacks. Patrons can also enjoy a selection of charcuteries circulating around the room.

The menu at Pick & Cheese is dynamic, featuring various dishes, which start at £3.95 per plate. Additionally, the spot offers 'off-belt dishes,' including grilled cheese sandwiches, baked cheeses, and various sweet treats like the Stilton & Caramelised Walnut gelato.

To enhance the dining experience, plates are color-coded similar to traditional sushi conveyor belt restaurants, allowing guests to track their spending.

The best part for cheese lovers, Pick & Cheese offers a bottomless plates experience every Wednesday for less than £30 per person. During this hour and fifteen-minute session, guests can enjoy as many plates from the belt as they desire, except for the high-value yellow plates.

Reservations are highly recommended to secure a spot for this cheese-filled feast.