Stella Artois Starts Program to Help Bartenders Make the Perfect Pour


To celebrate our first March Madness and St. Patrick’s Day IRL in a few years, Stella Artois is raising a chalice and giving back to the backbone of the hospitality industry – bartenders – via its “Perfect Pour.”

The program plans to educate bartenders that will ensure that customers experience a perfectly poured beer every time. A Perfect Pour requires fresh beer and clean draught lines, served in a chalice with a head of foam, and presented with a smile. Stella Artois is dedicated to engaging bartenders to ensure that each beer is served precisely the same way each time it’s ordered. Through the “Perfect Pour,” Stella Artois will provide bartenders with quality-focused training sessions, host “Perfect Pour Day,” and engage the bartender community with local events.

“It’s no secret the industry has seen tremendous change and staffing challenges and turnovers over the past two years. And with March as the busiest month in the on-premise, we’re proud to launch Stella Artois’s Perfect Pour initiative to assist training servers on the importance of quality execution with every single pour,” says Tony Romano, Vice President, On-Premise Sales, Anheuser-Busch.


Bars and restaurants have faced an unprecedented two years. As consumers return to their favorite bars and restaurants, bartenders are on the frontlines providing that quality experience that brings us all together for more cheers.

On March 9th, Stella Artois hosted bartenders for the “Perfect Pour Day,” a day that will provide them with a refresher of all the tips, tricks, and tools necessary to fine-tune the craft of pouring beer into a glass and mastering the perfect Stella Artois chalice.

The day’s training sessions was by two of the only 20 Master Cicerones in the entire world, Ryan Daley and Max Bakker, who shared tips and tricks of the trade that will help bartenders advance their pouring skills. The event was hosted by Saturday Night Live frontman Mikey Day.