Starbucks has long been a chief purveyor of caffeine, but for the first time ever, the coffee colossus is infusing the substance into energy drinks.
Their new brand, Baya, is part of the North American Coffee Partnership, a decades-long partnership between Starbucks and Pepsico that's behind Starbucks' ability to sell drinks in grocery stores.
Baya is trying to sell itself on two different nutrients: Caffeine extracted from coffee fruit and Vitamin C as a source of antioxidants. Each can has 90 calories and 160 mg of caffeine, which is less caffeine than a tall cup of Pike Place Roast.
This makes it less akin to a Monster or Rockstar energy drink, but more similar to brands like Bai, which also uses coffee extract as part of its energy source.
Baya is debuting in grocery stores in three different flavors: Mango Guava, Raspberry Lime, and Pineapple Passionfruit. Starting in March 2022, you can also pick up cans of Baya in Starbucks coffee shops nationwide.
