Household name and childhood pasta staple SpaghettiO’s has teamed with popular streetwear designer KidSuper to take us on a trip down memory lane. The creative collaboration comes in the form of a cool and colorful vintage-style lunchbox which was inspired by a recent resurgence of 90s nostalgia in pop culture.
SpaghettiO’s believes that kidhood has no age-limit and wanted to create a limited edition, collector-worthy collaboration for fans that speaks to the child within us all. Hailing from NYC, KidSuper is a LVMH prize-winner that is known for his wildly imaginative and colorful designs across fashion and art, and was the perfect idea machine to help bring it to life.
“Growing up, some of my favorite childhood memories included Saturday cartoons and a bowl of SpaghettiOs,” said KidSuper. “It’s a very surreal experience to now get to lean into that 90’s nostalgia and infuse my own cartoon world with a brand that I’ve been so excited to work with.”
Along with the nostalgic charm of their collaborative lunchbox, SpaghettiO’s is also giving their cans the first major label redesign since 2004. While the outside dons a colorful redesign, inside the can you’ll still find SpaghettiO’s iconic O-shaped pasta, which has brought smiles to stomachs since 1965.
SpaghettiO’s new label look will be hitting shelves at a store near you soon.