I love a good mystery as much as the next guy, and when you pair it with something as addicting as Sour Patch Kids, there's no situation where you can come out unsatisfied.

The iconic candy brand has just launched a new mystery flavor that just hit stores this week. Like with many other mystery flavors in consumer packaged goods, the sweet and sour candy youths are devoid of color to not hint at their flavor of origin.

As part of a sweepstakes, Sour Patch Kids will reveal the mystery flavor this August, and one lucky winner who submits the correct guess to Mystery.SourPatchKids.com will win $50,000.

Gonna have to get my hands on a bag or two — maybe a whole case.