¡Órale! It's one of those terms that means so much to so many in Mexican culture. It can be a greeting, a question, an affirmation or a call to action. For Shiner Bock Beer, it’s now a rallying cry for a good time.
The Texas-based brewery recently introduced its new Mexican-Style Cerveza, ¡Órale!. Crafted with 2-row malt and lager yeast and brewed with agave, this beer features an earthy, mildly sweet flavor.
While Mexican imports have had a decades-long run of growth in popularity, consumer preferences are now moving beyond just imports and into craft-brewed Mexican-style lagers, up nearly twofold in 2021. Shiner has the combination of resonating with craft beer fans and an expertise in brewing sessionable lagers.
“I am thrilled at the opportunity to combine my Mexican heritage with a Mexican style lager bearing the Shiner label and the Spoetzl Brewery’s commitment to quality,” says Carlos Alvarez, CEO of The Gambrinus Company in San Antonio, TX, who acquired the Spoetzl Brewery in 1989. “I know Shiner fans will enjoy ¡Orale! - a word that expresses so much in the Spanish language.”
¡Órale! is also crisp and sessionable, pairing especially well with spicy, flavorful foods. Shiner Bock’s ¡Órale! is rolling out nationally this month and will be sold in 6-pack and 12-pack cans and bottles.