The Kraft Heinz Not Company LLC has launched NotHotDogs and NotSausages, the first plant-based offerings from Oscar Mayer in collaboration with TheNotCompany, Inc.
The products aim to fill a gap in the underdeveloped plant-based hot dogs and sausage market. With flavors like Bratwurst and Italian sausage, The Kraft Heinz Not Company aims to meet consumer demands for taste and texture in plant-based alternatives. The move aligns with the company's strategy to swiftly introduce innovative plant-based products, building on its existing portfolio that includes KRAFT NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo.
Oscar Mayer NotHotDogs and NotSausages will debut at Expo West in Anaheim, CA from March 12 to March 16, and hit major retailers nationwide later in 2024.
