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Miller Lite Reveals Limited Edition J Balvin-Inspired Pints

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J Balvin is once again lighting things up via his partnership with Miller Lite. The Colombian hitmaker gave the beer brand’s packaging a neon makeover.

Fans can now buy the new limited-edition Miller Lite aluminum pints available nationwide featuring Balvin's signature lightning bolt, bright electric hues, and whimsical sketches. They can also win a chance to hang with the artist himself.

The pint packaging collaboration is part of Miller Lite and J Balvin's partnership, which was announced last year with the rallying cry of "Es Jose Time," a play on the beer's long-standing "Miller Time" concept inspiring drinkers to drop the BS and enjoy a beer as their true selves with their real friends. The partnership kicked off with an exclusive run of J Balvin inspired cans, which were so well received, they chose to make the design available nationwide with these limited-edition pints.

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"The goal of the collaboration is to celebrate authenticity and inspire others to celebrate themselves," said Sofia Colucci, Vice President, Miller Family of Brands.

As part of the limited-edition launch, Miller Lite and J Balvin are giving fans a chance to enjoy Miller Time through a virtual meet-and-greet with the star, plus a year's worth of Miller Lite. Now through April 15, fans can scan the QR code on packaging to enter for a chance to win this Es Jose Time package.  

The limited-edition pints will be sold nationally in 15- and 9-packs now through May.