Back in the spring of 2020, when everyone was stuck at home and developing new food trends on TikTok at breakneck speed, the pancake cereal phenomenon peaked.
The breakfast hack was easy to pull off and fun to eat, vital elements to making the perfect viral trend on social media. Fast forward to today and European food company, Belgian Boys, is bringing the viral TikTok sensation to life with their limited-edition Pancake Cereal. The new breakfast cereal is launching in Target stores nationwide on Monday, January 30 and will be available for an MSRP of $5.79.
It's easy to ditch the mess of making pancake batter by simply heating this unique cereal up for your next breakfast treat. What's more, Belgian Boys Pancake Cereal is made with no corn syrup, artificial flavors, colors or preservatives, and is suitable for vegetarians.