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Kraft Mac & Cheese Ice Cream Pints Are Now Real

Photo courtesy of Kraft

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The first thing that comes to mind when you hear that Kraft Mac & Cheese has an ice cream is that it's a gimmick, or an April Fool's prank of some sort.

We're in July, however, and these pints of cheesy ice cream are no joke. It's a serious collab between the mac and cheese magnate and Van Leeuwen, a premier Brookyln-based ice cream maker who's churning out a limited batch for $12 a pint.

Van Leeuwen incorporated all of the flavor of Kraft mac into their ice cream base, according to a press release. Not sure if that means they just whisked the cheese powder from the boxes in, but that's not a bad idea, especially with how good salty and sweet work together.

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Cheese ice creams aren't also anything extremely groundbreaking. Purveyors like Salt and Straw have made their livelihood off incorporating tangy goat cheeses into ice cream, and there's a variety of ice cream brands that mix cheddar into their pints. The precedent is there, but this is a pretty big brand like Kraft making a splash in the cheesy ice cream pool.

For those interested in acquiring a pint or two, they'll be sold on the Van Leeuwen's website starting at 11 am ET on July 14th. You can also grab a scoop at Van Leeuwen stores in LA, Houston, and NYC while supplies last. A Kraft Ice Cream truck will also be outside of New York City's Union Square from 11 am - 6 pm on the 14th, slinging out free samples of the mac and cheese ice cream.