In celebration of National Cereal Day on March 7, Fruity PEBBLES is teaming up with Kith Treats for a much hyped collaboration with Nike and LeBron James. The spotlight of this epic link up is the re-release of the Nike LeBron 4 in the iconic "Fruity PEBBLES" colorway, making its return to the market for the first time since 2006.

This special sneaker launch will be complemented by an exclusive capsule collection, featuring a limited edition Kith Treats for Fruity PEBBLES cereal box and a co-branded ceramic cereal bowl. Both the cereal box and custom cereal bowls will be available starting March 1 at all Kith Treats locations across the US, as well as on Kith.com and the Kith App.

To add a delectable touch to the collaboration, Kith Treats will also be offering dessert specials inspired by LeBron James' enduring love for Fruity PEBBLES – his favorite cereal since childhood. Starting March 1, these ice cream specials will be available exclusively at Kith Treats SoHo and West Hollywood, with the mouthwatering "The King’s Breakfast" available at all US Kith Treats locations from March 1 through March 17.