American farmers face any number of challenges like severe weather, supply chain issues and inflation. Busch Light and John Deere are looking to give back to these essential workers via its limited-edition “For the Farmers” cans.
Available May 16 through July 3, fans can purchase 24 or 30-pack cases of 12-ounce Busch Light cans with farming graphics that feature the John Deere logo and equipment. For each case sold, the St. Louis-based beer brand will donate $1 to Farm Rescue, a non-profit that provides critical material aid to family farms, up to a maximum of $100K, with John Deere matching Busch Light’s donation.
With the support of donations like these, Farm Rescue can provide hands-on assistance to farm and ranch families that have experienced a major injury, illness or natural disaster.
“The ‘For the Farmers’ cans mark a legendary union of two iconic brands with a shared passion for supporting farmers and the great Heartlands of America,” said Krystyn Stowe, Head of Marketing, Busch Family Brands at Anheuser-Busch.
“This collaboration presents an exciting, valuable opportunity to celebrate farmers, the ag industry as a whole and the important work of Farm Rescue,“ said Jenny Ose, Director of Marketing, Agriculture and Turf, John Deere.
To bring further awareness to the challenges facing agricultural communities, the collaboration between the two brands will include Cornfield Cornhole, a free, one-day fan experience in Big Bend, Wisconsin on Saturday, May 21. At the event, a tractor and ground-posted slingshot will catapult hay bales wrapped in ‘For the Farmers’ graphics across the cornfield to reach an oversized cornhole board. There will be four rounds, with a group of lucky attendees competing in the final game to close out the day. In addition to taking in the game, fans can enjoy beer and refreshments from local Wisconsin food trucks.