Blue Moon Brewing Company is getting into the pale ale business with the nationwide launch of Moon Haze, its hazy and juicy pale ale.
Brewed with dried whole oranges, Moon Haze brings a delicious juicy flavor and Blue Moon’s signature orange color together to put its mark on the hazy beer scene.
“Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category,” said Joy Ghosh, vice president of above premium beer at Molson Coors. “That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”
Unlike Blue Moon's flagship Belgian White, which is a wheat beer, Moon Haze is the first, nationally-released pale ale from the brewery. Moon Haze has a juicy orange, tropical, coconut taste, an aroma of heavy citrus with notes of orange, pineapple, mango, a whisper of coconut, and a smooth taste with a touch of bitterness to finish.
“With Moon Haze, the experience starts before you take a sip – you drink in the hazy golden change from orange color with your eyes and smell the citrusy and hoppy aroma,” says John Legnard, Brewmaster at Blue Moon Brewing Company. “It surprises and delights because it’s got all of the fruitiness and creaminess of a Belgian White but with this unexpected bite and clean finish thanks to our recipe – wheat, pale malt, oats, whole dried oranges and a unique blend of tropical hops. The juiciness of Moon Haze will set it apart at marketplace, and we can’t wait for consumers to try it.”
Blue Moon's Moon Haze is 5.7% ABV and is available now in 6-pack and 12-pack offerings of 12oz cans.